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RF PHOTOGRAPHY

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Standard Image License vs. Extended Image License

A license is included with your image download. There are two options on how these images can be licensed:

The Extended License offers more flexibility and protection than the Standard License. 

 

Standard License

Standard License cover images being used for:

  • Used in creation of original digital art
  • On-line publications and marketing

  • Web and app advertising

  • Small film, TV  productions or ads with a budget under $8K

  • Printed materials, including product packaging, with less than 500K total prints

Extended License

For larger print projects or web consumption, the Extended License is required. With this license, you have the same rights as with the Standard License, but no restrictions on the budget or number of print reproductions. Some additional uses granted with this license are:

  • Merchandise for promotional or retail use

  • Use within digital templates

  • Decoration for business or commercial space

Below is a breakdown of the differences between the Standard and the Extended License.

Specific Licensing Rights Standard License Extended License
License Duration Perpetual Perpetual
Regions of Use Worldwide Worldwide
Digital Use (websites, mobile apps, software, ebooks, etc.) Unlimited Unlimited
Print Runs (in books/magazines, on posters, etc.) Up to 500,000 Unlimited
TV, Online Video, and Film Unlimited viewers (production budgets up to $10,000 USD) Unlimited
Web Templates or Print Templates Not permitted Permitted
Merchandise Not permitted Permitted
Out-of-Home Advertising (trade show/ conference, signage, billboards, subway ads, etc.) Up to 500,000 gross impressions (views, not viewers) Unlimited

 

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